First Security Bank and Trust, with 14 branches throughout Iowa, has developed a unique savings product called “First Step CD.” This CD provides higher rates and is designed to encourage savers to develop a habit of saving for unexpected events, vacations, or other needs by adding to it each month. The bank has special training for its retail bankers in which it teaches them about savings methods and how to encourage their customers to “pay yourself first” through savings, and to encourage customers to sign up for emailed savings tips.
by Katie Bryan