Through its statewide network of agents, University of Tennessee Extension circulated posters, handouts, debit card registers, and coinsaver cards to its statewide network of agents. Its “Small Savings Add Up” handouts showed savers how much curtailing small daily expenses could add up to over the course of 5, 10, and 20 years. It reached an estimated 300,000 through the media. Extension Coordinator Dena Wise noted that in just one week, they reached more than 12,000 people with the coinsaver cards. (Normally, they reach 20-40,000 people in a year.)
by Katie Bryan